FICCI Ladies Organisation (FLO), one of the most prestigious pan India forums working towards the goal of women empowerment will be releasing a Women Artisans Craft Directory in an event titled “Celebrate Creativity” on December 19, 2017 at FICCI, New Delhi.
This Directory covers the 29 states of India and highlights the creative dexterity of more than 400 women along with their contact details. The launch of the Directory will take place in the presence of two eminent personalities – Sanjay Garg & Anju Modi, two designers and fashion entrepreneurs who understand the true potential of Handlooms & Handicrafts and its significant role in providing employment to a vast segment of crafts person, thereby preserving the intangible heritage of our country.
“India is a land known for its cultural diversity, vibrant art forms and the exquisite artefacts handcrafted by millions of skilled artisans including women . The Women artisans craft Directory to be released is an effort to support women artisans from various parts of the country to connect directly with buyers across India and the world and will also help bridge the gap between India’s skilled women artisans and discerning buyers as it will establish a direct link with artisans, bring them recognition and respect” said Ms Vasvi Bharat Ram, President, FICCI Ladies Organisation (FLO) .
“FLO believes in being thought leaders and change makers in every sphere, and one of our initiatives is to empower women entrepreneurs specifically at the grassroots level. The FLO Women Artisans Mapping Project endeavours to document the names and details of the women artisans in this sector and throw light on their untapped potential. We also hope to boost networking possibilities, thereby enhancing livelihood generation and entrepreneurship opportunities for women in this sector.” Said Ms Bharat Ram.
ABOUT DESIGNER SANJAY GARG AND ANJU MODI
Well known designer Sanjay Garg is the Founder of Raw Mango, is a brand of contemporary Indian hand-woven textiles crafted using traditional techniques. The saris, fabrics and stoles from Raw Mango reflect the skills of the more than 450 craftspeople employed by them. Anju Modi’s 25 years old label has evolved to become a revered and coveted designer brand. Besides deriving concepts from the cultural heritage, Anju Modi also contributes to the bank of textile reserves and ancient crafts.